NAMM Day One:
Today Hayden and I set off from the San Jose airport to Orange County. The flight was a little crummy for us because we're both getting over sinus infections and on antibiotics. Doug and Michelle drove down yesterday, and the rest of the Sonoma crew will coming and going all week.
We're staying close to the convention center which is really nice. Check out this view from King Dug's room:
It was my first time at a NAMM, and I'm already overwhelmed! Today was a flurry of activity with forklifts, cranes, and people moving boxes in and out. All the major players and most of the minor ones are here in full force, setting up tremendous booths and displays. I can't convey the enormity of it all, it has to be seen.
Setting up the booth took hours. Hayden was a real trooper, look at the smile on his face:
Doug and Michelle want our booth to be inviting and homey. Don't they look comfortable?
But our booth also has to razzle dazzle them, so like the TAXI convention, we've got flashy electronic frames showcasing all of our products:
By the end of the night, the booth was really starting to come together:
After we finished, Doug, Michelle, and I went out to eat and had the BEST meal ever: Blackened Mahi Mahi, Crab and Avocado tostadas, and Tomato Risoto. Unfortunately Hayden wasn't feeling well so he missed out on the killer dinner.
I'm about to head to bed, tomorrow is the first day! Goodnight everyone 
Daniel Codella - Sonoma Wire Works Marketing + Artist Relations
